Maslow’s Hierarchy of Need Applied to 2020

In this content playbook session, SparkPost’s Director of Strategic Insights, April Mullen, will explore Abraham Maslow’s “hierarchy of needs” through the lens of content marketing. 

Marketing academies often reference Abraham Maslow’s famous Hierarchy of Needs, which is based on his 1943 paper “A Theory of Motivation.” In it, Maslow shared his theory of human psychological growth in humans, called the “hierarchy of needs.” Given how important content is in marketing, we’ll explore how this concept can help the needs of your customers and serve as a content strategy framework.