How To Develop Personalized Content To Drive Conversion

In this content playbook session, multi-footwear brand giant Carleres’ Technical Product Manager of Email, Corrina Cohen shares the importance of creating personalized content to drive repeat purchases to close the repeat conversion time gap.  You will learn insight that is driving strategy for brands including Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic, and Dr. Scholl’s Shoes.