How To Use Social Media To Increase Your Marketing Conversion

In this content playbook session, the Senior Director of Content and Marketing at MarketingSherpa & MECLABS Institute will share the MECLABS Conversion Sequence Heuristic – a patented framework to increase conversion based on more than 20 years of marketing experimentation – and how you can use this repeatable methodology to improve your social media and marketing results. In this session, you will learn from case studies from MarketingSherpa, tests from MarketingExperiments, and methodologies from MECLABS Institute.

Social media doesn’t always get the respect it deserves in an organization. Sometimes it is wrongly seen as just a free, fun way to drive engagement, especially with younger audiences. However, social media has the capacity to increase the probability of conversion if it is incorporated into your overall marketing strategy in a customer-first way.


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