Reframing Influencer Marketing:  How To Find The Influence In Influencer For Your Brand

In this content playbook session, Cornett’s Director of Digital Strategy, Jason Falls, shares why Influencer marketing needs reframing.  In today’s world of influencer marketing, Jason’s premise dismisses the word “influencer” and focuses on the broader “influence” marketing – to give brands and businesses a more realistic and effective guide to influencing audiences through those who affect them.