How to Protect Your Marketing Efforts from Costly Privacy Mistakes
In this content playbook session, Red Clover Advisor’s Founder and CEO, Jodi Daniels, will teach attendees how to best protect a brand’s marketing efforts from costly privacy mistakes. Privacy laws such as GDPR, CCPA, CAN-SPAM, CASL, TCPA are a dizzying array of rules and acronyms. Marketers need to understand what part of the law applies to them and ensure they are complying to avoid costly lawsuits and data breaches. Marketers can actually use privacy principles to further a relationship with their customers and build long-lasting trust.