In this content playbook session, Optimity Advisor’s Managing Director John Horodyski shares how brand marketers can leverage metadata to drive your content strategy. This informative session teaches the fundamentals of metadata, including metadata standards, best practices, and interoperability for your content strategy. The content is tailored in particular for a content strategy for those who want to be empowered with the knowledge of how metadata can be the “lifeblood” of your content system and discovery, use, and reuse.