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How To Build Your Brand Strategy For The Long Haul

In this content playbook session, Ten Lifestyle Group’s Global Head of Brand Marketing & Communications, Kerry Anderson, shares the importance of brand building for the long of it.¬† With the pandemic, many companies have changed their marketing for short term gain, resulting in either damaging their long-term strategy or losing some of their customers’ emotional connections to the brand in the process.¬† She will share how you can ensure your entire marketing mix supports your longer term brand vision in the short of it.¬†

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