How to Create Addictive Email Content
In this content playbook session, content strategist and email marketing expert Liz Willitz shares the steps you need to know to create addictive email content. Email marketing is more effective than ever. The world’s most successful companies rely on it. And you should too! Yet, the inbox is a crowded place. To stand out, you need to create content your subscribers can’t resist. In this session, you’ll learn how to use strategies from today’s top marketers to write emails that will get your audience to open, click, and convert. Attendees will discover how long your email content really should be, learn a little-used trick to boost your open rates, find out how to maximize your results with a few essential emails, see how the experts write irresistible subject lines, and study real-life examples of emails that get open rates above 60% and click-through rates above 30%.