How Marketers Can Leverage Product Content To Outperform Competitors
In this content playbook session, Zoomin Software’s VP Customer Experience Megan Gilhooly will share why product content is the new marketing. In this talk, Megan will discuss why product content created outside of marketing has become a gold mine to savvy content marketers. She’ll also explain how marketing teams can leverage a frictionless and unified customer experience with content to meet marketing KPIs. Attendees will learn what product content is and how it can become a competitive advantage, strategies for creating a unified customer experience across content silos, and how to work with technical writers and support teams to ensure product content supports marketing goals.