How To Market To Postmodern Shoppers, Post-Coronavirus: Consumer Behavior in The New Normal

In this content playbook session, Saint Joseph’s University’s Professor of Marketing, Dr. Michael Solomon, shares insights on how the Pandemic will change our world for years after the virus disappears as well as what brand marketers need to know to navigate these unknown waters. We’ll have to rethink and modify our purchase decisions, large and small. Some disruptions in consumer/marketer relationships that already were looming will come faster and more decisively. How do we define brand value? How should companies talk to customers? How do people function in an emerging gig economy where every encounter might be fatal? How do we redefine what it means to go to work or to socialize?

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