Social Ad Success: Fixing Your Advertising Mindset And Launching Profitable Advertising Campaigns
In this content playbook session, founder of Making Moxie, LLC., Shauna Armitage, will walk attendees through creating successful social ad campaigns. Founders, especially early-stage founders, have big goals and a small budget to achieve those goals. Social advertising can be a smart and effective strategy in helping companies hit their growth goals faster. However, many brands will “quit” social advertising because they aren’t seeing results. And why aren’t they seeing results? Usually, because they have the wrong mindset…. they’re looking for sales instead of conversions. Switching this mindset helps founders to create more effective advertising campaigns, develop a deeper connection with their target audience, and see an actual ROI on ad spend.