DAVID BOWIE : THE STAR MAN WITH THE STAR BRAND

In this content playbook session, author, radio presenter, and podcaster Tony Michaelides shares the impact and influence of David Bowie as a brand strategist and innovator and how his vision and ability to reinvent himself helped him sustain a career for six decades. There are many lessons attendees can benefit from when you see the impact he made in an industry not known for longevity. Bowie was both the product and the strategist and still remains the most innovative artist of our generation.