Marketer’s Content Playbook Session


Maslow’s Hierarchy of Need Applied to 2020

In this content playbook session, SparkPost’s Director of Strategic Insights, April Mullen, will explore Abraham Maslow’s “hierarchy of needs” through the lens of content marketing. 

Marketing academies often reference Abraham Maslow’s famous Hierarchy of Needs, which is based on his 1943 paper “A Theory of Motivation.” In it, Maslow shared his theory of human psychological growth in humans, called the “hierarchy of needs.” Given how important content is in marketing, we’ll explore how this concept can help the needs of your customers and serve as a content strategy framework.

Marketer's Content Playbook Class Series Unlock The All Access Pass For As Low As $997Save 60% ($2500) Only $997 Until Friday

Every Session Shown Here + New Marketers Content Playbook Sessions Added Monthly. Receive The Video, Transcript, Quiz, Certification + Social Bade!