chris dayley


Marketer’s Content Playbook Session


How To Make Your Content Convert Using Data:  Address Changing Customer Behavior

In this content playbook session, Smart CRO’s Owner, Chris Dayley, dives into how to use A/B testing to figure out what kind of content will convert users on your website. In this session, Chris will show examples of how companies have used A/B testing on website content over the last 3 months to improve conversion rates by more than 30%, and what steps businesses can take when user behavior shifts to capitalize on those changes rather than panicking.

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