Marketer’s Content Playbook Session
How To Measure The Success Of Your Product Placement On Screen
In this content playbook session, Concave Brand Tracking’s Founder & Director, Dominic Artzrouni provides insights on the importance of measuring both the presence and portrayal of your brand in entertainment content from product placement campaigns. Dominic will detail of the type of the data brands can look to collect, how they can best use it and examples of what this would look like. He will also show some of the macro trends Concave’s data reveals about product placement more broadly.