
GINI GRAHAM SCOTT
Marketer’s Content Playbook Session
Topic
How To Leverage A Book To Get Emails And Establish Authority
In this content playbook session, Changemakers Publishing and Writing’s Owner & Director, Gini Graham Scott shares insights into the power of writing and publishing a book. This helps to increase one’s credibility, visibility, and authority. It can be used as a promotional tool for getting clients. Chapters can be featured as blogs or as free gifts to get emails. It can introduce prospective clients to what you do so they want to hire you or partner with you.