Hana Bednarova

HANA BEDNAROVA

Marketer’s Content Playbook Session

Topic

How To Make Your Brand Newsworthy Through Digital PR

In this content playbook session, Bednar Comm’s Director Hana Bednarova dives into how to make your brand get noticed by media outlets. Today, using Digital PR to create high-quality content for your brand is one of the most importance drivers to getting featured in the press. It’s so important to create great content and use it to increase brand awareness and online presence. This talk will show tips and examples of how to come up with the right content, what to do to make sure it’s newsworthy and getting it out there, featured in the press.

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