How Content Drives Inbound Marketing

In this content playbook session, Aurora University assistant professor, author and digital marketing expert, Jacqueline Babb, shares her perspectives on how content drives inbound marketing.  Jacqueline will share examples of brands getting it right, how different generations may view the same content completely differently, and the importance of having more than just a ‘build it and they will come’ strategy.  Attendees will learn not only best practices, but also what mistakes to avoid along the way.