Get Your Head in the Game: A Different Way to Create Campaigns

In this content playbook session, Verve Search’s Design Team Lead, Jazmin Batisti provides insight on how brand marketers can use games as part of their marketing mix. As a Digital PR firm we use several techniques to get the attention of journalists, but there’s one that we find isn’t used enough by brands: Games.  You may think games aren’t suitable for your product, but during my talk, I’ll show you several examples of how to advertise your brand and grab the attention of your audience and the media by “gamifying” your content. I’ll also explain how to take the content even further by tracking, recording, and sending the results and data for outreach.