How To Use AI To Drive Marketing Success

In this content playbook session, Market Muse’s Co-Founder and Chief Product Officer, Jeff Coyle, shares how AI can improve the focus and direction of all content throughout the funnel, helping marketers create content that the sales team and audience can’t live without. This session will cover how to apply AI-driven insight throughout the funnel, incorporate buyer intent into content plans, how to avoid publishing content that won’t get used, and how to identify gaps/opportunities in owned and competitive content.