A Look Of Purpose And Sustainability With A Gen Z Overview

In this content playbook session, Partner at Barkley and 4x Author Jeff From shares insights on the roles of both purpose and innovation in driving Brand Love® to Gen Z— and why they are the two key strategies used by brands creating meaningful differentiation and have a competitive advantage that fuels both growth and profit.  In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition.