Marketer’s Content Playbook Session

Topic

Strategy And Tactical Plans: Integration for Total Commercialization 

In this content playbook session, HyCap Consulting’s John Rohe talks about how to integrate strategy and tactical plans for total commercialization for brands. Communication and training are at the nexus of success. A great strategy and fantastic tactical plans fail if the implementation is not completely communicated and all parts know what and how to do it.

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