Marketer’s Content Playbook Session

Topic

All Eyes on Sports Through Social Media

In this content playbook session, Golden State Warrior’s Senior Manager of Social Media, Karen Ramming dives into the strategy used for this massive franchise team.  The Golden State Warriors may be The Bay’s team, but online we have a global audience (the majority of our followers live outside the United States). So, when it comes to an audience such as this, our focus on organic social media content is to have a global appeal. You’ll learn how Karen and her team balance representing local flavor with a global audience through content, and how they tier and filter content ideas and creation to ensure brand feeds are tailored to every Warriors fan, no matter where they live.

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