Marketer’s Content Playbook Session
Learn How To Nurture Prospect Trust While Capturing Intelligence Your Sales Team Needs
In this content playbook session, KathodeRay Media’s president and founder Kathleeen McQuaid Holdridge shares how automated content can engage your prospects while uncovering their needs. Then how to take it a step further, by interpreting and communicating those needs to your sales team. This approach leads to thoughtful and personal communication with that prospect. The goal? By learning what your prospect needs and wants to purchase; your sales team can more easily convert the prospect to a customer. A win-win for both.