How To Build Your Brand Strategy For The Long Haul

In this content playbook session, Ten Lifestyle Group’s Global Head of Brand Marketing & Communications, Kerry Anderson, shares the importance of brand building for the long of it.  With the pandemic, many companies have changed their marketing for short term gain, resulting in either damaging their long-term strategy or losing some of their customers’ emotional connections to the brand in the process.  She will share how you can ensure your entire marketing mix supports your longer term brand vision in the short of it.