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KRISTI PORTER

Marketer’s Content Playbook Session

Topic

How To Promote Purpose In A Way That Makes Sense For Your Company, Your Cause, And Your Customers

In this content playbook session, Signify’s Chief Do-Gooder Kristi Porter shares insights into the process for how companies can choose a nonprofit partner or cause, and how they can communicate it in an authentic way to their customers. Today, it is even more important for companies to select the right charity charity/nonprofit/cause, whether it’s a donation or an official cause marketing campaign. The communication aspect is a delicate balance, and as we’ve seen, more important than ever. People either tend to not talk about their work, for fear of looking exploitative, or they talk about it only in light of their own heroism. There’s a middle ground far too many people miss, and Kristi will be providing attendees tips on how to do this well.

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