Marketer’s Content Playbook Session
How To Win The Content War By Pulling Instead Of Pushing
In this content playbook session, Carma Productions Founder and President Lou Carlozo shares the steps to win the content war by pulling instead of pushing. What does this mean? For starters, your best content should not be “advertorial,” which readers/customers often see as “adversarial,” or “subver-sarial.” You’ll learn how to pull those targeted customers in by giving them what they need — and keep giving it.