Marketer’s Content Playbook Session
How to Collaborate with Influencers in Building Your Own Content
In this content playbook session, Neal Schaffer, the Author of The Age of Influence and President of PDCA Social, discusses how influencer marketing is not just amplifying your content. By redefining who an influencer is, you will see the potential of collaborating with influences on content that is core to your brand. While it might seem counterintuitive to work with influencers to create branded content, after this presentation you will be sold on the fact that influencers are better content creators and thus should be utilized at every part of the content marketing funnel.