How To Break The Stereotype of Gender Biases Through Female Targeted Marketing

In this content playbook session, Pomp and Whimsy CEO, and trained sociologist, Dr Nicola Nice discusses how brands can better break stereotypes of gender bias by female targeted marketing.  Have you ever noticed how few hard liquor brands targeted towards women? Have you ever wondered why that is? Is it that it can’t be done, or just that it hasn’t been done well? Dr. Nice will be highlighting the do’s and don’ts of marketing to women in an industry where women still face a ton of stigma, and discuss whether the impact of so-called “gendering” in this space.