Marketer’s Content Playbook Session
Brand Purpose vs. Brand Hypocrisy: How Your Company Can Truly Help the World
In this inspiring keynote, Samuel Scott, a global marketing speaker and The Promotion Fix columnist for The Drum, will present the wrong and right ways to do brand purpose and have responsible commerce. Some businesses do one-off commercials and think their jobs are done. Others hypocritically broadcast a message that is contradicted by their own internal company practices. The business world can do so much better. Samuel will show you how.