Marketer’s Content Playbook Session

Topic

Brand Purpose vs. Brand Hypocrisy: How Your Company Can Truly Help the World

In this inspiring keynote, Samuel Scott, a global marketing speaker and The Promotion Fix columnist for The Drum, will present the wrong and right ways to do brand purpose and have responsible commerce. Some businesses do one-off commercials and think their jobs are done. Others hypocritically broadcast a message that is contradicted by their own internal company practices. The business world can do so much better. Samuel will show you how.

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