InstaBrain: How To Scale Your Gen Z Customer Base

In this content playbook session, market researcher and bestselling author Sarah Weise will teach you the new rules to engage and connect with a youth audience—without wasting tens of thousands of dollars on trial-and-error. Today, Generation Z (ages 13-25) makes up 2 in every 5 American consumers! And yet it is harder than ever to scale with this demographic that boasts an 8-second attention span and is constantly evolving and changing. These digital natives are entirely new consumers—ones that you need a fresh strategy to reach. Packed with stories and videos direct from teenagers, you’ll learn where they go, what draws them in, and what keeps them coming back! You’ll walk away empowered to shift your marketing strategy and SCALE with this new generation of consumers.