
SHARON TOEREK
Marketer’s Content Playbook Session
Topic
How To Create A Content Strategy That Lawyers Love!
In this content playbook session, Tourek Law’s Principal, IP, and Marketing Law attorney, Sharon Toerek shares what you need to include in order to create a content strategy that lawyers love. Sharon will take you on a fast-paced tour through the top legal issues every brand should consider when devising its content marketing strategy – from copyright and trademark considerations, to regulatory hurdles for social media and influencer campaigns, to the right contracts every content marketer needs to have in place.