How To Create Purpose-Driven Content To Better Connect With Your Audience

In this content playbook session, Stuart McFaul Associates Founder and President, Stuart McFaul, dives into the steps needed by brand marketers to create purpose-driven content to create higher engagement and better connect with potential customers. The value and impact of creating purpose-driven content to better connect with your audience. In a world overwhelmed by content being pushed to them every day, people are craving content that speaks from a genuine place and connects with them on a personal basis. This process is not impossible; it just takes looking at your audience and the content you create in a fresh new way.