Pathways To Creativity 2020

In this content playbook session, Marketing and Data Association’s Head of Insight, Tim Bond, will be guiding us on Pathways to Creativity!  Topics covered will include: What creativity means to customers? How can we champion creativity and pioneering thinking throughout our industry – and beyond?  Creativity is hard to define as it is in flux. Therefore, to study its nature and shape within our industry, we looked at customers trends which helped us better understand how to engage creative consumers.  Now that isolation and social distancing has become part of our lives, creativity has become a vital part of consumers’ world. In this presentation, Tim will share the latest research from the DMA, in partnership with Foresight Factory, investigating how brands can find growing opportunity in supporting or curating moments of authentic creative activities.