How To Get Past The Myths Of Content Creation To Build With Real Value
Adam Morgan is an Executive Creative Director at Adobe, with experience in creativity, strategy, and storytelling for 24 years. Recently AdWeek named him one of the “Creative 100” – the top inspiring creative minds in marketing, media, and culture in the world. He’s the author of the book, “Sorry Spock, Emotion Drives Business,” which proves the value of creativity and design with hard science. He’s a keynote speaker at conferences and events on the topics of creative leadership and content creation. Before Adobe, he was a creative director at several international ad agencies, delivering award-winning advertising and campaigns. He was named a 40 under 40 business leader by Utah Business Magazine, and Utah Ad Professional of the Year in 2014. And he’s one of the few creative leaders to have a master’s degree in marketing strategy from Northwestern. To read one of his articles on data-driven creativity, you can visit his magazine, “The Creative Machine,” on Medium. Or learn more about his book and speaking topics at adamwmorgan.com.