Caleres

Technical Product Manager – Email

Topic

How To Develop Personalized Content To Drive Conversion

Corrina is a Digital Marketing Manager specializing in Salesforce Marketing and Sales Clouds customization and enterprise editions. She has consulted for marketing teams in many industries including retail, insurance, biotech/life science, home construction, trade associations, and corporate event management. She is also an active member of digital marketing networking and education communities, presenting at user groups and conferences on email best practices, automation, customization, and many other topics. Corrina began her career and passion for email working as a designer and deployment consultant for ExactTarget. Her favorite clients were Skymall, Xbox Live, and Nike. Corrina has consulted across the country guiding marketing teams on best practices and managing the development of print campaigns, web campaigns, e-mail marketing campaigns, social media presence, and collateral design needs.