DOMINIC ARTZROUNI
Concave Brand Tracking
Topic
How I create 100 pieces of content from a single video
Dominic Artzrouni is the founder and director of Concave Brand Tracking, a market research company solely dedicated to recording analyzing the presence and portrayal of brands in entertainment. Following a career in data management and market research, Dominic combined this previous experience with a passion for entertainment to envision a holistic data approach to product placement. As such, Concave’s methodology and entire business model are based on the idea that beyond wanting to have in-depth metrics on their own presence in entertainment, brands want to know how they compare to their competitors and fit into the broader landscape of entertainment marketing. Today, Concave analyses thousands of brands across hundreds of movies, TV shows and videos every year and its data is used by some of the biggest brands in the world as well as academic institutions and news outlets.