How Agencies Can Build Their Own Content Machines To Drive New Sales
Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995after a five-year stint at Y&R and still actively runs the agency. He also owns and runs Agency Management Institute (AMI), which serves 250+ agencies small to mid-sized agencies (advertising, digital, marketing, media, and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self-employed in such volatile business and best of all —let the agency owner actually enjoy the perks of agency ownership.
Drew often appears in publications like Entrepreneur Magazine, New York Times, Washington Post, Agency Post, AdAge, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” He also speaks at leading agency conferences and is often cited in agency centric content for his expertise in the industry.
When he’s not hanging out with clients or agency owners and their staff, Drew spends time with his daughter and pondering why the Dodgers can’t seem to win the World Series. Drew has a Master’s Degree from the University of Minnesota but alas, he cannot remember their fight song..