Lighttravelsfaster Inc.

Attorney and CEO/Founder of Lighttravelsfaster Inc.

Topic

How To Brand With Influencers, Straight From Influencers

Eileen Rhein, Esq. is a New York City-based, Canadian born, Corporate Attorney specializing in Mergers & Acquisitions and Private Equity law. She is also a travel, fashion & lifestyle journalist and influencer, and founder of Lighttravelsfaster, Inc., a New York City content creation and social media consulting agency specializing in luxury and adventure travel & lifestyle. Eileen has a reach of 400,000 followers and readers between her Instagram @lighttravelsfater, her Luxury & Adventure Travel and Lifestyle blog, Lighttravelsfaster.com, TikTok, YouTube, and other social media sites. She is also a Corporate Lawyer on Wall Street, as well as a professional dancer, a violinist, and an acclaimed travel journalist.

Eileen has a Masters Degree from New York University, a Juris Doctor from the University of Toronto, and a Bachelor of Commerce from the University of Alberta. Eileen travels approximately six months per year, has visited over 71 countries, and is an expert in luxury & adventure travel and lifestyle. In the legal sphere, she was worked in London, Paris, Milan, Canada, and New York for the world’s most prestigious law firms, representing multinational clients on landmark deals such as the Disney/Lucasfilm merger and the purchase of the Toronto & Montreal Stock Exchanges.

She also donates over 250 pro bono hours every year towards supporting low-income communities in New York City and has worked for a human rights law firm in India. In the influencer sphere, Eileen has worked with hundreds of global brands, from Coca-Cola and Hilton to Brussels Air and Valmont, as well as hotels and tourism boards around the world to create written and visual content for use on media outlets or those of her clients. She regularly covers global travel and fashion events including New York, Paris, and Milan Fashion Weeks as well as hotel & restaurant openings and national & international destinations. Her writing and photography have been featured in distinguished media outlets, from CN Traveller Spain to Afar Magazine and Daily Front Row.

Eileen will be participating in a panel discussion. In this panel discussion we’ll hear directly from both influencers and a branding expert on how to best curate influencer content. Straight from influencers and businesswomen, Nikki Sharp and Eileen Rhein (who is also a lawyer!), we’ll discuss how they prefer to work with brands – what works for them, what doesn’t, and what advice they have for brands looking to break into this space. Then, to add a brand perspective, we’ll hear from Keith Stoeckeler, founder of HEALENT Group, about his experience working with influencers from the brand side of things, what he’s seen bring brand success and what brands should avoid when working with influencers.