Branding in the NEW Now
Eliza Walper is a manager and VP of Business Development at Brillstein Entertainment Partners, a leading talent management and production company.
Based in Los Angeles and New York, Brillstein Entertainment Partners manages the global media and entertainment aspects of the careers of hundreds of actors, writers, producers, and directors. Over the last 35 years, Brillstein has produced many acclaimed networks and cable television shows and motion pictures which have been distributed worldwide. In addition, the firm works with selected brands and emerging companies to help them navigate the world of entertainment and media.
In her current role, Eliza advises Brillstein’s multifaceted clients in the areas of television, unscripted, new media, publishing, advertising and marketing, commercial endorsements, licensing, and joint ventures. In 2015, Broadcasting & Cable Magazine recognized Eliza as a top entertainment industry dealmaker. Prior to Brillstein, she headed business development for North America Charging Infrastructure at Tesla, where she focused on creating, implementing, and scaling strategic initiatives throughout the United States, Mexico, and Canada. Eliza graduated from Yale with a BA in American Studies and received her MBA from London Business School. Earlier in her career, she worked at UTA and CAA in their Motion Picture Literary and Commercial Endorsements divisions.
Eliza will be participating in a panel discussion. In this panel discussion marketing expert and professor, Renae Valdes, and Brillstein Entertainment’s Eliza Walper take a deep dive into how brands are reacting and should be reacting to COVID-19. They’ll discuss what brands got it right, how brands are getting it wrong, and what brands need to do during this crucial time.