Dell Technologies

Global Product Placement and Branded Entertainment

Topic

How Dell Has Become The Most Popular PC Seen ON TV and Film

Gary Moore is one of the most respected brands and product placement specialists in the industry. As the head of Dell’s Global Placement Strategy for the last ten years, he has more than doubled the number of film and scripted television projects that the brand has been featured in.

Gary has also expanded Dell’s presence into major film festivals including the Santa Barbara International Film Festival and Telluride as well as being a major supporter of the annual Disability Film Challenge.

He oversees sponsorships and industry outreach initiatives for the Company and has been involved for many years with several of Deadline’s Contenders events targeting both Oscar and Emmy voters.

Additionally, Dell supports Indie Collect which is responsible for the preservation of indie films and has worked closely with other prestigious organizations including American Film Institute, American Cinematheque and Motion Picture & Television Fund.

Gary is a current member of BAFTA and SDSA (Set Decorators Society of America) and was previously on the Board of ERMA (Entertainment Resource Marketing Association).

Gary began his tenure at Dell over 20 years ago with various positions in product marketing.