kim ades



4X Author & Partner at Barkley


“4X Author & Partner at Barkley”

In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. In this talk, we’ll look at the roles of both purpose and innovation in driving Brand Love® to Gen Z— and why they are the two key strategies used by brands creating meaningful differentiation and have a competitive advantage that fuels both growth and profit.

Key takeaways:  

  • Uncover why today’s modern consumer leans to brands whose values align with their own (the difference between a discerning vs disloyal consumer)
  • Gain step-by-step actions for building a strong purpose that resonates throughout an organization and beyond – and how this also impacts employee retention & boosts morale
  • Understand how purpose creates cultural conversations & societal benefits
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