john horodyski


Optimity Advisors

Managing Director


How To Use Metadata For Content Identification And Discovery

John Horodyski is a Managing Director with Optimity Advisors with executive management strategy experience in Digital Asset Management (DAM), Metadata and Taxonomy design, Content Strategy, MarTech, Content Management, Governance, and Rights Management. John holds a Masters degree in Library & Information Science, and a Masters degree inArchival Studies.

John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 50, 100 and 500 clients from Consumer Packaging Goods, to Media & Entertainment, Insurance, Financial Services, Life Sciences and the Pharmaceutical industry.

John is also an Adjunct Faculty at San Jose State University where he teaches a graduate course in Digital Asset Management in the Information School. Inadditionto regular training & public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal Of DigitalMedia Management, andis a monthly contributor to CMS Wire.

John recently published in May 2016 the book, “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth.”

Marketer's Content Playbook Class Series Unlock The All Access Pass For As Low As $997Save 60% ($2500) Only $997 Until Friday

Every Session Shown Here + New Marketers Content Playbook Sessions Added Monthly. Receive The Video, Transcript, Quiz, Certification + Social Bade!