How To Hire Celebrities That Share Your Brand’s Voice
Lori Sale has been a leader in breakthrough and innovative marketing, communications, branding, promotions and strategic alliances, spending the last 20 years in various marketing positions for highly recognized entertainment companies and agencies, including Miramax Films, The Weinstein Company, International Creative Management (ICM), Paradigm, Marketing Mix and Loews Hotels.In the Fall of 2010, Sale partnered with select entertainment industry colleagues to form Artist & Brand Management™ (A&B) tocontinue to form powerful brand and talent alliances. Prior to the creation of this firm, Sale launched the Artist Marketing division at Paradigm Talent Agency in Los Angeles to lead the marketing, rebranding, and sponsorship efforts across film, television, and music. Prior to Paradigm, she created the Global Branded Entertainment division for ICM, one of the top three Hollywood talent agencies, working with such artists as Beyoncé, Smokey Robinson, Angelica Houston, Christina Ricci, Chris Brown, and more.Sale also spent 7-plus successful years working for Harvey Weinstein at both Miramax and The Weinstein Company, where she launched successful brands, including Project Runway, the SPY Kids Franchise, and lead the company in original, integrated, and result-driven marketing advertising, events, strategic brand alliances and product placement market initiatives.Sale is the former president of Marketing Mix, an agency specializing in entertainment marketing. She grew the agency to 40 full time professionals, with offices in St. Louis, Los Angeles, and New York. The agency handled nationwide accounts, including Sony Pictures, Polygram, various television and cable divisions of 20thCentury Fox, CBS Network, ESPN, Disney Channel, MLB Properties, Discover Card, and Gatorade.