kim ades



Senior Strategist


How To Drive Conversions From your Content

Author or co-author of three books on digital marketing, Outside-In Marketing, Do It Wrong Quickly, and the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM’s website for eight years, including IBM’s original search marketing strategy. Mike also serves as a senior strategist for Converseon and SoloSegment, two AI-powered marketing technology companies. Mike is a Certified Speaking Professional at the National Speakers Association and a former IBM Distinguished Engineer, an executive level technical position. Learn more at Mike’s website (


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