How to Build Transparency And Trust
Since 1979, copywriting offline and then online, I have worked with dozens of major companies, including:Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, New York Times, Country Financial, Adorama, Reuters, WebEx, the U.S. Navy and others.As a direct response marketer I wrote direct mail by the ton, and earned 15 awards, both in Europe and North America. In 1997 I stopped writing direct mail and have been working exclusively on business online ever since.Over the years I have also worked as an advisor and consultant to various startups, principally in the area of consumer product sales online.I have spoken at numerous online marketing conferences and have conducted in-house seminars and training sessions for many companies, including:Yahoo!, Intuit, Walt Disney Attractions, Association of American Publishers, Novartis Pharma, John Deere, National Cancer Institute, Merck & Co., Textron, and the Information Technology Media Advisory Council.Online, I have written literally hundreds of articles for Clickz.com, MarketingProfs.com, iMediaConnection.com, Business 2.0 and other online publications. I am also the author of Net Words: Creating High-Impact Online Copy. Published in 2001, it’s still hanging in there with some enduring relevance today.