Pomp & Whimsy
How to Break the Stereotype of Gender Biases Through Female Targeted Marketing
Dr Nicola Nice is a trained sociologist who has spent the last 20 years in the field of consumer insights and brand strategy where she consulted for some of the top liquor companies in the world, including Diageo, Bacardi and Campari. In 2017, she launched Pomp & Whimsy – a wondrously crafted gin, designed by women for women – in reaction to what she saw as a gender bias in the spirits industry. Pomp & Whimsy has been featured in the likes of Vogue, Forbes and The Robb Report, and was recently named a Top 100 Spirit of 2018 by Wine Enthusiast Magazine.