Branding in the NEW Now
Renae Valdes is a senior-level CPG executive brand builder with 18+years of experience in Brand, Shopper, Sales & Category Management. She is a trained marketer from Global Blue Chip companies, like Coca-Cola, PepsiCo, Diageo, and Procter & Gamble. She has a specialty focus on developing brand/shopper marketing & multicultural programs & being a voice of the brand with shoppers. Her proven ability to deliver superior business results by leveraging her unique business solving and storytelling skills can help your grow your brand. She has a very unique blend of marketing skills set along with a deep understanding of shopper strategic perspective, extensive leadership skills, and sales background. She holds an MBA in International Marketing as well as a BA in Communication Arts from the University of Cincinnati. Post degree training certification for marketing skills from Harvard University.
Renae will be participating in a panel discussion. In this panel discussion marketing expert and professor, Renae Valdes and Brillstein Entertainment’s Eliza Walper take a deep dive into how brands are reacting and should be reacting to COVID-19. They’ll discuss what brands got it right, how brands are getting it wrong, and what brands need to do during this crucial time.