Direct Branding

Founder

Topic

Using Video To Increase Sales And Build Your Brand

Rick Cesari (sis-zary) has been a pioneer in Brand Response advertising since the early 90’s. He helped create the concept of “sell while you brand” and has been the force behind the creation of many of today’s iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean and many others. He has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years.

Rick’s newest book, Building Billion Dollar Brands, puts his experience with winning companies in the hands of everyday business owners, marketers, brand managers and more. Rick continues to put his experience and his cutting edge vision to work for brands big and small alike. Today he’s focused on video marketing as the next entry into billion dollar branding. He’s creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients.

When not working Rick enjoys, reading, skiing, fishing and hiking. For his 50th birthday he achieved one of his goals and successfully summited Mt. McKinley in Alaska.He resides with his wife Martha and daughter Anna in Seattle, Wa.