Brand Purpose vs. Brand Hypocrisy: How Your Company Can Truly Help the World
A former newspaper editor and director of marketing in the high-tech industry, Samuel Scott is now a professional marketing keynote speaker as well as The Promotion Fix columnist for The Drum and a member of Toastmasters International. He uses his prior careers in journalism and marketing to show businesses, conferences, and universities the true present and future of the marketing industry as a neutral observer with nothing to sell. He has served as a judge of the UK Ad Association’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity. Born and raised in the United States, he is now based out of Tel Aviv.